To those of us who follow Kickstarter, it’s no surprise that having a good game does not guarantee funding. Bad games get funded all the time, and more significantly, good games often do not reach their goals. There are many reasons this can happen, but it often boils down to potential players not being able to experience the game before deciding whether to pledge or not. For this reason, looking good has more of an impact on funding than being good.
How do you make your game look good? You make your Kickstarter page look professional and attractive, plaster the page with beautiful art from your game, and make sure reviewers take a look to reassure everyone that yes, this game exists and is playable.

Scythe featured amazing art prominently displayed in its video, helping it to reach more than 17,500 backers.
But for many Kickstarter backers, a page starts and ends with its video. It offers a potential backer a fast way to learn about the project and creator with minimal hassle. For this reason, your Kickstarter video is possibly the most important part of your page, and it’s worth working hard to make it as good as possible.
After running three Kickstarters I’ve learned a lot about videos, and today I’m going to offer some advice on what to include in your video and what to avoid. I hope this helps you dodge some of the mistakes I’ve made.
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