I’ll be the first to admit that I’m pretty lousy when it comes to marketing. It’s the sort of thing I never wanted to do, but is essential for making a game (or really any product) successful. So, reluctantly, I’ve put on my marketing hat many times for Corporate America, and have actually found it kind of fun.

I’ve done three main things to promote Corporate America since it came out in July. First, I’ve been writing blog posts like this one. (Maybe they aren’t terribly effective, but they are fun to write.) Second, I’ve traveled to many friendly local game stores, bringing the game to as many people’s attention as possible. This has actually gone pretty well–probably half of the stores I’ve visited have picked up the game, and some have sold a dozen or more copies, which is great for me and great for them.

Finally, I’ve pursued as many reviews as possible. To me, getting a reviewer to try the game and offer an honest opinion should mean much more than an ad saying the game is good. And because Corporate America has gone over so well with so many different groups of players, I feel confident that reviewers will have good things to say about the game.

Today I want to share my experiences with getting the game reviewed, and share some of the lessons I’ve learned along the way. It turns out there’s a lot more to reviews than I realized.

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